Know exactly what your donors think — and what to do about it.
DONOR SURVEY STRATEGY
Most organizations collect donor data. Far fewer know how to act on it. A well-designed survey strategy turns feedback into a retention engine, an upgrade path, and a clearer case for giving.
THE COMMITMENT SCORE
A single metric that tells you who is at risk and who is ready to grow.
The Commitment Score aggregates key dimensions of donor engagement — satisfaction, values alignment, and likelihood of continued support — into one actionable figure. It replaces guesswork with a clear picture of where each donor stands and what they need to hear next.
Clarity
Understand precisely why donors give, what they value, and what would prompt them to do more.
Confidence
Move from anecdote to evidence when making decisions about retention, messaging, and asks.
Action
Receive a tailored engagement strategy, not just a report, so insights immediately improve the program.
Four deliverables, one clear direction.
01 - Survey Design
Custom quantitative and qualitative questions — multiple choice and open-ended — built around donor segments and organizational goals
02 - Commitment Score Analysis
Each donor segment receives a score tied to engagement depth, satisfaction, and upgrade potential.
03 - Retention Insights
Proactive re-engagement recommendations for donors showing declining interest, before they lapse.
04 - Strategic Recommendations
A clear action plan connecting survey findings to fundraising goals — segmentation, messaging, and campaign priorities.
From launch to strategy in four stages
Design
Survey questions are built around the organization’s specific donor segments and goals.
Deploy
Surveys are distributed to the right audiences, including digital options for committed donors.
Analyse
Responses are scored, segmented, and mapped against fundraising objectives using the Commitment Score framework.
Act
A complete engagement strategy is delivered — tied directly to what the data revealed.
This service can also be adapted for stakeholder or board surveys as part of a broader strategic planning process. See Strategic Planning
Stop guessing. Start knowing.
A conversation about donor data is a good place to start.